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Make your brilliant business sound like one.

You're great at what you do. Your team knows it, and so do your customers. But if your website, pitches, and proposals don't show it, you're losing work to businesses that communicate it better.

Northwords is the studio of brand storyteller and strategist Vicky Zaremba. I help businesses find the story that sets them apart, then tell it in a voice that sounds like them. The kind that wins new customers and keeps them coming back.

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Sound like you mean business, but not so corporate:
  • SOUND HUMAN: Drop the jargon so customers get what you do, fast.
  • SOUND RELATABLE: Lead with what customers get, so they see why you're worth it.
  • SOUND LIKE YOU: Stand out in a sector where everyone sounds the same.

Sell more?

Of course.

When people understand what you do and like how you say it, good things happen. They trust you sooner, choose you over the competition, come back for more and recommend you to people they care about. Not because you chased them, but because your story made sense: a North Star business in a sector full of others.

Want to stop chasing customers? Good. Let's have them come to you.

Find out how

Does it work, though?

It does. Here's what clients say:

“Brands in our industry all sound the same. The voice Vicky developed is recognisably ours. It’s exactly what we wanted”

"Vicky delivered exceptional results for our client. They were delighted."

"You’ve played a huge role in making important student information more accessible."

"Your emails are spot-on. Punchy, fun, broken up and short enough that people will actually read them!"

“Brilliantly put together. It’s the best post-budget report I’ve read."

Trusted by brands like:

Here’s a recent example:
Monty & Boosh homepage header image

Making a fitted furniture startup impossible to ignore

A bold brand voice that helped Monty and Boosh stand out from day one, in a market where everyone sounds the same.
View all case studies
Why Northwords

Sound as good as you already know you are.

You know you're good. The frustration is when your website, pitches and reports don't quite show it, or don't win the work. The right story, told well, changes that.

I've spent 20 years leading content and marketing teams in-house and in agencies, so I plan and write the story, and I know what moves the numbers.

There are three ways I can help:

  • GROWING BRANDS: Launching or rebranding? Get a brand voice, messaging and launch copy that help you stand out from day one and bring in the right customers.
  • ESTABLISHED TEAMS: Stretched team, or a gap to fill? Get senior strategy and writing support, from interim cover to ongoing retainers. The head of content you don't have to hire.
  • BIG IDEAS: Got a pitch, report or award entry that has to get results? I'll turn what's in your head into something that wins the work, the funding or the shortlist, and looks the part too.

Whether you're launching, rebranding or ready to be taken more seriously, how you sound decides whether people buy. It matters just as much as how you look.

I work independently and as part of Studio 2, a full-service creative studio, so your launch or rebrand comes together smoothly without the traditional agency price tag.

No style over substance. Just your brilliant business sounding like one.

  • GET STARTED with a brand voice and website copy that bring in the right enquiries, from £2K
  • STAY CONSISTENT with monthly strategy and writing that keeps customers coming back, from £1.5K
  • GO FURTHER with a year of senior, strategic support to help you grow, for less than £20K
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