Northwords is the studio of Vicky Zaremba, a Leeds-based brand storyteller and strategist who helps brilliant businesses become the North Star in their sector.
I help you tell your story well.
If customers don't understand what you do, or if how you say it doesn't match how good you are, they won't buy in.
That's where I come in. For 20 years, I've helped businesses work out what to say and how to say it, so more of the right people say yes. Clients range from ambitious startups like ThinkSustain and Beyond the Margin to established names like M&S, Matalan and Graphic Packaging International.
And no, you won't get a gimmicky brand personality. Most businesses simply need to sound clear, warm and human, like the best version of the people behind them. That's where every project starts, and I build from there around you.
Give me a call if you need help getting your story straight.
Is it a straightforward process?
It is. Here's what clients say:
Get support from someone who's been where you are.
I've been Head of Content, Creative Content and Marketing, in-house and in agencies. I've led teams, sat on exec teams, and worked on campaigns that doubled an agency's turnover and helped a tech startup sell for £52M.
So I can plan the story as well as write it. My design background also helps me think about how it looks on the page, slide, or screen, not just what it says.
I use AI if you prefer it, so you get more done, faster. But I shape every word for you.
It's all you, put better.
Access a full-service creative studio:
If you just need the words, I've got you. But if it's a launch, rebrand or repositioning, one joined-up team saves you time, money and a lot of back-and-forth.
Northwords is part of Studio 2: a team of experts, including graphic and brand designers, web designers and photographers, working together to make sure you look and sound as good as you are.
- DESIGNED BY DUO: crafting distinctive visual identities through a rare blend of human perspectives.
- BUILT BY MIKE: creating pixel-perfect, responsive websites in your choice of CMS.
- DAVID LINDSEY: capturing you in a way that's absolutely nothing like those dreaded stock photos you can't stand.
How we work together.
No lengthy briefs or complicated onboarding. Just a straightforward chat about what you need, then a discovery session to dig into the details.
From there, I handle the story and the words. If you're working with Studio 2, they take care of the rest. You stay in the loop at every stage, without it taking over your week.
What to expect:
A voice customers recognise and trust
Messaging that brings in the clients you want
Content that keeps clients coming back