ThinkSustain

Making sustainability make commercial sense for a net-zero consultancy

A refreshed website and a clear, confident, commercially minded voice that shows where ThinkSustain is now, without a single claim it can't back up.
Brand voice
Brand positioning
Web copywriting

"Wow! Fantastic turnaround. The copy is just what I was looking for."

Matt Cooling, Founder at ThinkSustain

What they wanted: A website that's caught up with the business

ThinkSustain advises organisations in media, telecoms, commercial real estate, professional services and tech on reducing their impact on people and the planet, without losing commercial momentum.

The business had grown and evolved, but the website hadn't kept up. Founder Matt needed it to reflect where ThinkSustain is now: what it offers, who it's for and why it's different.

That's not easy in a sector full of jargon and claims that don't always stand up. ThinkSustain's clients are commercial decision-makers with targets to hit. They need clarity and confidence, not another lecture.

What I delivered:

1. A deep dive into the business

Before writing a word, we took a hard look at the business: the proposition, the services, the customers Matt wants more of and what they really need from a sustainability partner.

Matt didn't expect it to be so in-depth, but he enjoyed the process, and it's what gave the copy its clarity. It also gave him a sharper view of his own offer, which he can now carry into pitches, proposals and conversations with prospects.

2. A voice that's clear, confident and commercially minded

We created a voice that's personable, clear and confident, but also pragmatic and commercially focused. ThinkSustain talks about sustainability the way its clients think about it: as part of how a business runs, not a box to tick.

Headers are bold and punchy, starting with 'Sustainability. Simplified.' The body copy backs them up with practical, plain-English detail, so readers get the big idea fast and the reassurance they need to get in touch.

3. Bold claims, carefully checked

In sustainability, one loose claim can undo years of trust, and greenwashing is firmly on the regulator's radar.

So we checked every claim against the CMA's Green Claims Code, with AI as an extra pair of eyes. Bold where it can be, careful where it needs to be. Matt can stand behind every word on his website.

The results?
See them here for yourself.

A website that reflects the business ThinkSustain has become, in a voice that can carry into pitches and proposals, too.

Girl in a cornfield, hands outstretched

Giving kindness a voice people want to buy into

A rebelliously kind brand voice that helps an ethical retailer stand out, sell with heart and grow with its partners.
Monty & Boosh homepage header image

Making a fitted furniture startup impossible to ignore

A bold brand voice that helped Monty and Boosh stand out from day one, in a market where everyone sounds the same.
Three students standing outside the University of Leeds

Helping students find answers faster at one of the North's top universities

Accessible, streamlined content that cuts the clutter from the University of Leeds student site.
ClearCut - Ready to cut the jargon?
Don't worry! We won't save or use what you submit for anything other than this...
Scroll down!