The brief was quite simple, write a roundup about what’s on in Leeds in the coming month that would appeal to a broad cross-section of locals and visitors.

With this type of article, it’s the research, not the writing that takes most of the time. I cross-checked information online against various sources to pull together a shortlist of events for the article. 

When it came to writing, I looked at previous articles to make sure the article flowed on from what had gone before. WTL has many contributors, so there was no requirement to stick to one tone of voice.

WTL’s What’s On guides are published at the same time each month. So, I made sure I left plenty of time to meet the deadline, and make adjustments if necessary.

Simon was happy with what I’d produced, and asked if I’d like to write the What’s On roundup on a monthly basis, Leeds In Bloom (new openings) quarterly, plus contribute ad-hoc seasonal articles if needed.

Here’s why it works for Simon to outsource to me:

• He knows I’ll be thorough in my research and consistent in my writing
• He knows I’m reliable, always submitting articles on time and in full
• He knows he’ll get a unique voice that complements other WTL contributors

I’ve worked for Simon for over a year now since that first article, writing over twenty to date.

Since events in the WTL What’s On guides were yet to happen, it made sense to research them online. For Leeds in Bloom, which features new openings, it helped to know the city – and what was happening – by visiting regularly, too.

I combined PRs and info (from Simon), online research and on-the-ground insight to write relevant, accurate updates about the best new places to visit. 

My point? I’m a writer that makes the effort to get to know what my clients and their customers really want and need.

For WTL, I provided insightful, relevant and original articles, uncovering the smaller, niche events that larger SEO-focused listing sites often overlook.